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By Multinational Developer
“We engaged WeberJohnson Public Affairs to garner grass-roots political support for a rezoning decision by a City Council. The proposed project had received favorable City planning staff support, but had encountered significant neighborhood opposition. WeberJohnson successfully mobilized support from citizens, businesses and stakeholder groups to target City Council members. We received unanimous City Council approval at the end of WeberJohnson’s 45-day engagement, after months of struggle. As a company that has dealt with similar problems like this all over the world, we found real value in WJPA’s work.”
—Texas-based Multinational Developer (reference available upon request)
STRATEGIC CONSULTING
WeberJohnson puts years of experience to work crafting the right message for your public affairs challenge. Whether it’s a broad based message intended to persuade public opinion or a micro-message intended to persuade a public official, we have the skills necessary to identify the message that is going to break through the clutter to achieve your business objectives.
And breaking through the clutter for our clients is what we do best. We identify themes and messages that are relevant to the issue environment we find ourselves in as a result of our political analysis. We test themes and messages for persuasive power with quantitative and qualitative research. We craft the most persuasive messaging from solid research to provide your public affairs sitation the strongest possible positioning for successful outcomes.